Sheena M. Roberson, the visionary behind Cannabis Noire, leads a company dedicated to providing education and resources to minorities and underrepresented groups, aiming to create opportunities within the cannabis industry and community. She is a highly sought-after entrepreneur and consultant, boasting over 12 years of experience in marketing and community engagement. Sheena has a proven …
The Cannabis Marketing Association, founded in 2016 by cannabis marketing executive Lisa Buffo, arose in response to the unique challenges faced by cannabis communications professionals. Traditional marketing strategies and platforms, including paid advertising, social media, and digital outlets, were inaccessible due to industry restrictions. Additionally, the fragmented regulatory landscape and negative public perception required cannabis …
