Floret Coalition

The Floret Coalition is a collective of cannabis and cannabis-adjacent businesses committed to combating racism. We support and fund equity-focused initiatives through monthly donations and social campaigns. With over 100 members, we raise funds and awareness for organizations serving Black, Latine, and Indigenous communities.

Formed in September 2020, our coalition has collectively donated $270k since its inception. We believe in giving back to communities disproportionately affected by the war on drugs.

Joining the Coalition is a simple way to make a positive impact. By participating, you not only support these communities but also gain insight into the crucial work led by Black, Latine, and Indigenous leaders.

Hosted on the Grapevine platform, we provide a seamless way for members to donate and connect. Brands can join anytime with a minimum six-month commitment. Upon joining, brands pledge to donate a consistent amount monthly, and our team assists in onboarding to Grapevine. Your donation is automatically charged each month, supporting a new organization chosen by the Floret team, with monthly graphics provided for social media promotion.

https://broccolimag.com/pages/floret-coalition

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