Cannabis Noire

Sheena M. Roberson, the visionary behind Cannabis Noire, leads a company dedicated to providing education and resources to minorities and underrepresented groups, aiming to create opportunities within the cannabis industry and community. She is a highly sought-after entrepreneur and consultant, boasting over 12 years of experience in marketing and community engagement. Sheena has a proven track record of helping both established and startup companies build meaningful connections with their audiences. Her dynamic approach and commitment to success have earned her a strong reputation for driving progressive and profitable change.

Sheena’s mission is to ensure people of color have equal access and opportunities within the cannabis industry and community. Through Cannabis Noire, she offers education, resources, and advocacy. She has a history of creating brands, businesses, and opportunities that reflect her values and benefit her team and clients alike.

A Philadelphia native, Sheena is renowned for her active involvement in community outreach and improvement projects. She has collaborated with various local non-profits and community organizations, honing her networking and negotiation skills. She is an award-winning marketing professional and cultural ambassador, recognized for her work with the People to People Student Ambassador Program and the United Way.

Sheena is a frequent and highly rated speaker on marketing and cannabis industry-related topics. Currently, she is focused on creating opportunities for minorities within the cannabis space and rebranding the industry to create more realistic depictions of its uses and users. She also collaborates with industry professionals to develop more effective messaging for overlooked demographics. Cannabis Noire is dedicated to ensuring that Philadelphia’s emerging cannabis industry is educated, inclusive, and accessible to everyone.

Sheena attended Bloomsburg University, where she majored in Business Communications and Economics.

https://www.cannabisnoire.com

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